Spetema Coffee
Client
None
None • Various
Khan Academy
Spetema Coffee
None • Various
None
Agency
Noble Graphics
Year
2021 - 2022
My Scope of Work
Design System • Art Direction • Branding • Graphic Design • Illustration
In 2021, the coffee brand Spetema decided to give its visual branding and marketing strategy a much-needed facelift. The brand had a somewhat dated appearance and sought a modern look to align with its promise of being the go-to Bulgarian coffee brand, offering a diverse range of quality products. My involvement spanned the entire project - from creating the logo to designing the packaging visuals. Following the establishment of the core design concept, I created a brandbook that covered the entire design system. Throughout the project, I maintained my role as the Lead Visual Designer, collaborating closely with other graphic designers to integrate the new design system.
Spetema Coffee
Client
None
None • Various
Khan Academy
Spetema Coffee
None • Various
None
Agency
Noble Graphics
Year
2021 - 2022
My Scope of Work
Design System • Art Direction • Branding • Graphic Design • Illustration
In 2021, the coffee brand Spetema decided to give its visual branding and marketing strategy a much-needed facelift. The brand had a somewhat dated appearance and sought a modern look to align with its promise of being the go-to Bulgarian coffee brand, offering a diverse range of quality products. My involvement spanned the entire project - from creating the logo to designing the packaging visuals. Following the establishment of the core design concept, I created a brandbook that covered the entire design system. Throughout the project, I maintained my role as the Lead Visual Designer, collaborating closely with other graphic designers to integrate the new design system.
01 • WeanEase
Personal project for a
baby weaning diary app
02 • Sofia Airport
Logo for Sofia Airport
@ Noble Graphics
03 • AmCham
Logo proposal #1 for the American Chamber of Commerce in Bulgaria
@ Noble Graphics
04 • AmCham
Logo proposal #2 for the American Chamber of Commerce in Bulgaria
@ Noble Graphics
05 • GORA
Logo proposal for a tea brand
06 • New Horizon
Logo proposal for an internal career development program at the Eyecare Department in J & J
@ Noble Graphics
07 • The Last Gift
Logo for a multimedia project about organ donation in Bulgaria
@ Noble Graphics
08 • Bonjour!
Personal project for a coffeeshop
09 • От Нашето
Logo for a limited series of dried sausages by the brand Boni
@ Noble Graphics
10 • The Rounders
Logo for a World Cup 2018 promotional campaign targeted at children by Kaufland Bulgaria
@ Noble Graphics
Team:
Creative Director → Penko Kotov
Strategic Director → Zhelez Atanasov
Account Directors → Boryana Nacheva, Radina Efremova
Copywriter → Tsvetelina Miteva
Art Director & Illustrator → Yoanna Dukova
Team:
Creative Director → Marcel Levi
Strategic Director → Zhelez Atanasov
Account Director → Samuil Petkov
Copywriter → Vasil Shkutov
Art Director & Graphic Designer → Yoanna Dukova
Graphic Designers → Stela Stoyanova, Maria-Yoana Hadzhieva
01 • WeanEase
Personal project for a
baby weaning diary app
Team:
Creative Director → Penko Kotov
Strategic Director → Zhelez Atanasov
Account Directors → Boryana Nacheva, Radina Efremova
Copywriter → Tsvetelina Miteva
Art Director & Illustrator → Yoanna Dukova
Team:
Creative Director → Marcel Levi
Strategic Director → Zhelez Atanasov
Account Director → Samuil Petkov
Copywriter → Vasil Shkutov
Art Director & Graphic Designer → Yoanna Dukova
Graphic Designers → Stela Stoyanova, Maria-Yoana Hadzhieva
Client:
Sofia Airport | Logo
Client:
American Chamber of Commerce in Bulgaria (AmCham) | Logo concept 1
Client:
American Chamber of Commerce in Bulgaria (AmCham) | Logo concept 2
Client:
GORA Organic Tea | Logo concept
Client:
Johnson & Johnson | Logo concept for an internal staff development program at the Eyecare Department in Johnson & Johnson
Client:
Dokumentalisti Foundation | Logotype for a multimedia project about organ donation in Bulgaria
Client:
None | Logo for a personal project about a coffee shop named "Bonjour"
Client:
Boni Holding | Logo for "Ot Nasheto" - limited series of dried sausages by the brand "Boni"
Client:
Kaufland Bulgaria | Logo for "The Rounders" - a childrens' promotional campaign with collectibles for World Cup 2018
Team:
Creative Director → Chavdar Kenarov, Marcel Levi
Account Director → Ivo Altanov
Copywriter → Tsvetelina Miteva
Art Director & Graphic Designer → Yoanna Dukova
Photography → Atanas Kunchev