Hi, I am Yoanna. A digital designer with a  human-centered approach. I love creating beautiful yet purposeful design that positively impacts people's life.

Clients I worked for:

Coca-Cola

Kaufland

Carlsberg Group

Inter Expo Center

Sofia Airport

Spetema

Hard skills:

Figma

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

After Effects

Soft skills:

Emotional Intelligence

Organisation

Creativity

Teamwork

Critical Thinking

Problem Solving

Languages:

English – Advanced

German – Advanced

Bulgarian – Native

Creativity has always been integral to my work, whether in professional settings, academia, or everyday tasks such as brainstorming gift ideas. However, I advocate for purposeful creativity rather than blind disruption. I believe that every design solution, no matter if it is coffee packaging or mobile app design, should be human-centric, addressing the needs and preferences of the people who interact with it.

My portfolio showcases my diverse experience in various design disciplines, which has refined my design thinking skills. I do not see people as “users”, “viewers”, or “customers”, but as humans with specific needs and expectations. My goal is to create designs that are intuitive and smooth, regardless of the field or medium. As a student of the German-Austrian school, I adhere to the principle that “form follows function”.

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Education:

Master of Arts, Design and Visual Communications

University of Applied Arts Vienna (2015)

Work experience:

Lead Designer
(2018-present)

Currently in a leading design position at Noble Graphics, I oversee each project’s design process, from conducting research to understand our audience, to creating and presenting final visual concepts to clients.

Graphic Designer
(2015-2018)

As a graphic designer at Noble Graphics, I created high quality digital and print designs in multiple visual disciplines such as graphic design, illustration, branding etc.

Notable awards & Certifications

Member of The Interaction Design Foundation

2024

Silver at FARA Bulgaria for Rebranding of Spetema Coffee

2022

1st place at EUROBEST Young Creatives Competition, Bulgaria

2020

Silver at FARA Bulgaria | Art Direction, The Fresh Superheroes Campaign for Kaufland

2019

Gold at FARA Bulgaria | Rebranding of Inter Expo Center

2018

Gold at FARA Bulgaria | Illustration for Shumensko postcards

2016

Student of the Year at Creative Club Austria (CCA)

2016

Use this form to describe your project
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Use this form to describe your project
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